Programme
Conference Programme 2025
Take a look at the conference programme of GreenTech Americas 2025 below. We will add more sessions in the coming months!
Tuesday 25 March 2025
Programme subjects to change
08:30 - 10:55 | Workshop - Introduction to Leafy Greens Cultivation
In South America and Mexico there is more interest in water grown Leafy Greens. Therefore, we believe it is the right time to start at GTA to promote it.
- Introduction to the hydroponic leafy greens industry
- DFT vs NFT systems (floating vs gutter)
- Irrigation basics
Sonny Moerenhout, Managing Partner, Cultivators
11:00 - 11:30 | Opening Ceremony & Expo - Networking Break
11:45 - 12:45 | Impact of climate change on protected agriculture
• Temperature control technologies
• Air circulation and ventilation
• Moist walls
• Efficient water use
• Screens
• Greenhouse requirements due to climate change
Bas Duijvestijn, Chief Commercial Officer, Van der Hoeven
Felipe Palomares, Head Grower, Jd Agro-Kapital - Ludvig Svensson
Moderador: Iván Méndez, Head Grower, Megafrescos
12:45 - 13:45 | Strategic Conference
13:45 - 14:45 | Lunch & Networking
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14:45 - 15:00 | Time to visit the expo
15:00 - 15:45 | Human Capital Challenges: Impact of reforms, certifications and technologies on the labour force
• Labor situation in Mexico
• Systems that control labor efficiency and automation
• Certification companies, perspective on importance of certifications in a greenhouse, socially responsible, ISO etc.
Alexei Rico, Propagation Grower, Plantanova
15:45 - 16:30 | Protocols for the prevention of pests and diseases
• Tomato virus BRFV - Pepper virus CPMMoV
• Cleaning and disinfection
• Biological control
Maximiliano Dorantes, Technical Director, MicroPrime
Rafael Pizarro, Director, Natura Quality Foods
16:30 - 17:15 | Election results in 2024 and their impact on the industry
• How does the situation of the incoming Mexican and US governments impact horticulture?
• Mexican exports and the tomato suspension agreement
Eric Viramontes, President & Director, VISER Proyecta
Wednesday 26 March 2025
Programme subjects to change
08:30 - 11:00 | Power Day - “Passion for People or just Profit?”
Presentator: Oscar Woltman, Consultor, Phoenix Consultoría
Table moderators:
• Félix Tarrats, Director General, CEICKOR
• Hugo Escoto, Consultor, Alternativa Agrícola Sostenible
• Pharis Rico, Director, Horticonnect
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11:00 - 12:00 | Time to visit the expo
12:00 - 13:00 | Benefits of artificial intelligence in greenhouses
• What does AI mean for horticulture?
• Empowering the use of data, through AI
• Will AI be the Grower expert in my production?
• Could AI replace human capital?
Jorge A. González, Consultor Técnico, Ridder Group
KOIDRA – Metaliser
13:00 - 13:45 | How to be more sustainable: Efficiency in irrigation systems and fertilizers
Water Efficiency in Hydroponics
Fernando Alfaro, CEO, GROWA Greenhouse Systems
Gerardo López, Grower, Finka
Moderator: Jesús Arévalo, Director de Innovación y Desarrollo, Intagri
13:45 - 14:45 | Lunch & Networking
1445-1500 | Time to visit the Expo
15:00 - 16:00 | Comparing different labour retaining strategies
• Why in Mexico is there less profit than in other countries?
• Employee experiences - incentive plan
16:00 - 17:00 | Market trends and consolidations
• How is production expected to be higher, at lower prices?
Thursday 27 March 2025
Programme subjects to change
10:00 - 11:00 | Alternative greenhouse business schemes
- Floriculture
11:00 - 12:00 | “Every drop counts” - Sustainable water management: Dutch technology and its experience in Mexico
12:00 | Networking Break / Time to visit the expo
12:00 - 13:00 Role models, women who inspire future generations
Violeta Ruiz, Foreign Trade, Rabita Agrotextil
13:00 - 14:00 | Comparison of producer’s uses of technology
• France
• Netherlands
• Mexico
14:00 - 15:00 | Strategic Conference
• Impact of Dumping