• Why the term ‘autonomous’ is not a helpful descriptor and is inhibiting the revolution
• How AI and Digital Twin driven solutions use data to monitor and optimize greenhouse conditions, enhancing plant growth and resource use
• The role of predictive cultivation in reducing water, energy, and fertilizer consumption, contributing to environmentally friendly food production
• The impact of automation in overcoming challenges like labor shortages while enabling growers to focus on innovation and crop quality

Hans Peters, CEO, Priva
Ronald Hoek, CEO, Blue Radix
Moderator: Hugo Escoto, Consultant, Alternativa Agrícola Sostenible

• Greenhouses vs. field agriculture: Well-managed greenhouses offer much higher yields than field agriculture but also require more water per m2.
• Risk of aquifer depletion: Businesses in areas with a large greenhouse presence face the risk of aquifer depletion, even if they use water efficiently.
• Monitoring and solutions: Data on the current state of aquifers in Querétaro and ongoing research will be analyzed to address challenges, uncover opportunities for more sustainable water use and promote responsible and efficient use to ensure a sound future for protected horticulture producers in Mexico. 
   

Marcela Jerez, Professor, UNAM

• Tomato virus BRFV - Pepper virus CPMMoV 
• Cleaning and disinfection 
• Biological control

Maximiliano Dorantes, Technical Director, MicroPrime
Rafael Pizarro, Director, Natura  Quality Foods
Moderator: Gabriela Rubio, Auditor, SCS

• What does AI mean for horticulture? 
• Empowering the use of data, through AI 
• Will AI be the Grower expert in my production?
• Could AI replace human capital?

Jorge A. González, Consultor Técnico, Ridder Group
Kenneth Tran, CEO, KOIDRA – Metaliser
Octavio Pérez, Director Growing Operations, Nature Fresh Farms USA
Moderator: Pharis Rico, Director, Plantanova

• Automation, Labor Efficiency, and Yield Maximization to Lower Production Costs

Jason Whitcher, VP Procurement, Mastronardi Produce Ltd.
Moderator: Ricardo Martínez, General Director, Asesores en Invernaderos

• Temperature control technologies 
• Air circulation and ventilation 
• Moist walls 
• Efficient water use 
• Screens
• Greenhouse requirements due to climate change 

Bas Duijvestijn, Chief Commercial Officer, Van der Hoeven
Felipe Palomares, Head Grower, Jd Agro-Kapital - Ludvig Svensson
Adolfo Minero, Consultant, Harnois
Moderator: Alejandro Ávila, Operations Manager, Bonanza Fresh 

• Water Efficiency in Hydroponics

Fernando Alfaro, CEO, GROWA Greenhouse Systems
Gerardo López, Grower, Finka
Luis Carlos Díaz, Gerente de ventas Región Bajío, GreenHow
Moderator: Jesús Arévalo, Director de Innovación y Desarrollo, Intagri 

•    Production of Ornamentals: sustainability, challenges and opportunities
•    Switching production: What to take into account when considering switching to growing flowers
•    Challenges and opportunities of the Mexican market and the possibilities to export
•    Doing Business in Mexico: What Dutch breeders and technology providers are looking for?

Betina Batista, Sales Director for Mexico, Dümmen Orange
Gilberto Rendón, Owner, Iguana Growers
Claudia Lee, General Manager, Akiko 

Ruud Schulte, Manager Marketing & Communications, Van der Ende Group
Simon Jones, Business Development Manager, GENAP
Moderator: Annie van Riet, President, AVAG

Violeta Ruiz, Foreign Trade, Rabita Agrotextil
Ernestina Serrano, General Director, Cerro Fresh
Patricia Toledo, VP Sustainability & Social Responsibility, Consejo Nacional Agropecuario     
Moderator: Homero Ontiveros, Director, AgTech América

• Pay amounts in different countries per kg produced / exported 
• Why in Mexico is there less profit than in other countries?
• Employee experiences - incentive plan

Oscar Woltman, Consultant, Phoenix Consultoría
Carlos Visconti, CEO, Red Sun Farms Group

• How do the TMEC agreements affect trade conditions and market access for producers?
• Dumping challenges
• Impact of post-election market access policies
• Strategies to improve producer competitiveness