Conference Programme 2026
Main topics
- Financial planning for your production strategy
- Innovations for sustainable production
- Technologies that optimize your production operations
- Cultivating your team to grow together
- New opportunities in challenging markets
Tuesday 24 March 2026
Topic of the day: Smart farming - grow with knowledge, not luck
Please be aware that the contents and speakers of the programme could change.
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08:30 AM - 11:00 AM | Hydroponic Leafy Greens in Latin America: From Greenhouse Design to Market Success (session in English)
Sonny Moerenhout, Managing Partner, Cultivators
Marc Celis, Hydroponic Specialist Lettuce, Rijk Zwaan
Damian Schwarzkachel, Global Client Manager Horticultural Projects, Rijk Zwaan
Nanne Bentvelzen, Technical Sales Manager Export, VB
Ad Kranendonk, Comercial Director, Flier Systems
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11:00 AM - 11:30 AM | Opening Ceremony
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11:45 AM - 12:45 PM | Financial resilience: Smart financing planning
Topic: Financial planning for your production strategy
Ricardo Martínez, General Director, Asesores en Invernaderos
Alejandro Trueba, Founding Partner, HarvCrest Capital
Carlos Cevallos Pérez, Director, Cevallos y Fernandez de Cevallos
Moderator: Eric Viramontes, Director General of Economic Development, Secretaría de Agricultura y Desarrollo Rural del Gobierno del Estado de Jalisco













