Innovations
GREENTECH INNOVATION & CONCEPT AWARDS
The GreenTech Innovation and Concept Awards are set to highlight the very best in sustainable horticultural technology. Six pioneering companies will be nominated, each demonstrating innovative and forward-thinking concepts aimed at revolutionising the industry. The announcement of the winners will be done on the first day of GreenTech Amsterdam 2025.
You will have the unique opportunity to meet the nominated companies and discover their groundbreaking solutions firsthand on the showfloor, allowing for direct engagement and insight into the future of green technology.
An overview of all innovative products and services on display at the GreenTech exhibition will be made available on this website and in the Press Office at the show.
Find out about last year's winners on this page.
Category Innovation
The award for the most unique, high-tech and advanced technological innovation in the horticulture sector.

Category Concept
The award for an innovation which is not on the market yet and has the most potential to have a successful market introduction within 2 years.

Put a spotlight on your horticulture innovation
Make sure that your premier(s) and product(s) that will be launched for the very first time at GreenTech in the Netherlands, Europe or worldwide, are included in this overview. Your innovative products and solutions will be uploaded and published on the GreenTech website instantly, so the sooner you enter, the more exposure you are generating. All in all an excellent opportunity to put your company in the spotlights prior to and during the show.
Dates and deadlines
- Participate before Tuesday 8 April
- Nominees announced: Friday 9 May
- Jury day: Friday 16 May
- Award ceremony: Tuesday 10 June
Meet the jury!
Every year, a jury of experts will research all entered innovations. You will find the jury members of GreenTech Amsterdam 2025 below.

Egon Janssen
Chairman of the jury
Clustermanager High Tech Greenhouses at TNO

Karin van der Eijk
Owner at VDE Plant

Peter Zwinkels
Founder at Technokas

Roel Vanderbruggen
Manager at Proefcentrum Hoogstraten

Bart van Meurs
Founder at Division Q

Rick van de Zedde
Programme manager Autonomous Cultivation and CTO NPEC at Wageningen University & Research

Tijl Hoefnagels
Venture Partner at Rubio

Perry van Adrichem
Director at HortiTech B.V.
The jury's advisory committee

Brian Sparks
Senior Editor at Meister Media Worldwide / Greenhouse Grower

Enrico Verhoef
Director/owner of TGS (Total Greenhouse Service)

Heinrich Dressler
Editor-in-Chief at Haymarket Media

Leonardo Capitanio
Chairman of ANVE (Italian exporters nursery stock association) / Owner and CEO of Vivai Capitano nursery