John van der Maarel, Sales DIrector at Modiform, shares his vision on a sustainable future

'One of the central challenges for the global horticultural industry in the coming years is to maximize circular use of materials and resources?'

The horticultural industry will need to make concrete steps towards its own sustainable future. A lot is done by individual companies already, but there is still a lot to gain in cooperation throughout the supply chain. Working on the same ambition and concrete goals. 𝗦𝗮𝘆𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗶𝘀 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴, 𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗶𝘁 𝗶𝘀 𝗮𝗻𝗼𝘁𝗵𝗲𝗿. Stakeholders within our industry and consumers will become increasingly critical about our products and services. Working with independent certifying bodies, such as Cyclos for our pots and trays, is something we as an industry need to work on proactively.